It’s now been a week since the release of the new autumn collection, and reactions so far have been overwhelmingly positive. We sat down with founder and Creative Director Linda Sätterström to learn a bit more about how this collection was created.
Linda, what was your starting point for this collection?
When I started planning for it, my basic idea was that I wanted to create something a bit different from what we usually do. You know, kind of throw the rules out the window and just create. I wanted a collection with a lot of patterns where you felt compelled to mix and use them together, layer upon layer, without them necessarily “matching”. And I guess I wanted to move away from the world of pastels where we’ve been living for a while now.
So you started looking for inspiration?
Yes, and it took a while before I discovered the folk art and crafts of Tibet, where this approach seems to have been used since forever. There are patterns on everything!
And they use layers upon layers of different colours, patterns and materials. Brass, gold, leather, fur - I just fell completely in love with it and felt I wanted to incorporate this aesthetic in our collection...Read the full story here.