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Autum 2018 - Valleys of Himalaya

Spring 2018 - Gilded Garden

Autumn 2017 - Escape the Ordinary

Spring 2017 - Happiness is Born

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Decorating kids spaces – thoughts and ideas from Elodie Details

Decorating kids spaces – thoughts and ideas from Elodie Details

Blog posts   •   Feb 01, 2018 22:42 GMT

Elodie Details’ HOME assortment has grown steadily since we introduced it some 5 years ago, especially in the last two seasons. We’re happy that you, our fans and consumers around the world, seem to share our love for well designed everyday items. Every now and then we can introduce a little innovation as well, such as the new “StyleMyWeek”.

​  The Gilded Garden Collection - behind the scenes ...

​ The Gilded Garden Collection - behind the scenes ...

Blog posts   •   Jan 26, 2018 10:07 GMT

Where did we find the Gilded Garden? The Gilded Garden is the name of Elodie Details Spring 2018 Collection. As the name suggests it is filled to the brim with botanical creations and growing things. We spoke with founder and Creative Director Linda Sätterström about how this collection came about.

Välkomna till "the Gilded Garden" Elodie Details Vårkollektion 2018

Välkomna till "the Gilded Garden" Elodie Details Vårkollektion 2018

Press Releases   •   Jan 24, 2018 14:11 GMT

Någon har sagt ”Att odla sin trädgård är den långsammaste av alla konstformer”, och vi känner väl alla till ordspråket att ”tiga är guld”. Vi tog intryck av dessa båda citat i utvecklingen av vår nya kollektion - The Gilded Garden.

Welcome to "the Gilded Garden" Elodie Details Spring 2018 Collection

Welcome to "the Gilded Garden" Elodie Details Spring 2018 Collection

Press Releases   •   Jan 24, 2018 14:04 GMT

In this collection we’ve used a parade of some of our favourite growing things, like poppy, lavender, anemones and grass, along with June bugs and Dragonflies, and we’ve hand painted them in softly spoken water colours. Our hope is that these botanical creations can be a source of serenity and inspiration to you and your family as well. Welcome to the Gilded Garden!

Elodie Details appoints Pontus Lesse as new CEO after record setting year

Elodie Details appoints Pontus Lesse as new CEO after record setting year

Press Releases   •   Jan 15, 2018 06:00 GMT

Swedish design company Elodie Details has appointed Pontus Lesse as its new CEO. Pontus has made a name for himself in the world of Business for many years, most noticeably by spearheading the rise and growth of Unibet Group in London for several years. Founder and current CEO Linda Sätterström will continue working as Creative Director and Chairman of the Board.

Elodie Details välkomnar Pontus Lesse som ny VD efter nytt rekordår

Elodie Details välkomnar Pontus Lesse som ny VD efter nytt rekordår

Press Releases   •   Jan 15, 2018 06:00 GMT

Pontus Lesse blir ny VD för barndesignföretaget Elodie Details AB. Pontus har under många år gjort sig ett namn i bolagsvärlden, bland annat som mångårig VD för Unibet och senast som VD för Storevision Group AB. Han kommer in när grundaren och nuvarande VD Linda Sätterström tar över rollen som styrelseordförande och kreativ chef.

Blinkies

Blinkies

Blog posts   •   Dec 21, 2017 09:54 GMT

For years now we’ve been asked over and over why we don’t have one of those traditional comforters in our assortment. From Korea to Belgium, everyone seems to want one. I’ve personally always found them to be rather silly, and the material seems to always have a rather unpleasantly plastic feel.

Gift Wrapping

Gift Wrapping

Blog posts   •   Dec 14, 2017 09:48 GMT

Great gifts and how to wrap them up nicely! Wrapping gifts is something you either find miserably boring, or absolutely LOVE and think of as a fun way of showing of your creativity. OK, maybe there are some in-betweens, but I’m definitely one that loves it, even though it’s not always easy. Not to worry though, I’m here to help. Here are some of my favourite wrapping tips right now;

2017 Autumn - Escape the Ordinary

2017 Autumn - Escape the Ordinary

Press Releases   •   Dec 07, 2017 12:00 GMT

Nesting Candle

Nesting Candle

Blog posts   •   Dec 07, 2017 09:45 GMT

On Sunday we’ll be celebrating advent first. The celebration of this tradition differs a lot around the Christian world. Many places have an advent calendar that kids enjoy, in some places they give up certain foods, but in Sweden our most observed tradition is the lighting of four candles, one for each Sunday in December.

Diaperbags - FashionLook

Diaperbags - FashionLook

Blog posts   •   Nov 30, 2017 09:42 GMT

Diapers are for babies, Bags are for moms! Why do we need a specific bag designed to carry around Diapers? That’s a question I’ve always wondered about, and one that I thought a lot about during my kids diaper years. And to be honest, I don’t think we do.

Leather Week - Tärnsjö Tannery

Leather Week - Tärnsjö Tannery

Blog posts   •   Nov 23, 2017 09:39 GMT

Near the city of Uppsala, and about 130 kilometres from the ED headquarters in Stockholm, you can find the small rural township of Tärnsjö. Around 1200 people live here among the lakes, forests and grazing pastures, and about 50 of them are employed by the unique tannery that’s been around in the same place for nearly 150 years.

What is Merino Wool?

What is Merino Wool?

Blog posts   •   Nov 16, 2017 09:35 GMT

As those of you who have followed us for a while know, at Elodie Details we love head gear. Over the years we’ve made a lot of different Caps, Beanies and SunHats. But until recently we’d never made one in wool. With the cold winters of our Scandinavian heritage, it was about time, and we chose to go with 100% luxurious Merino Wool (guaranteed to be from mulesing free sheep).

BackPack Snacks!

BackPack Snacks!

Blog posts   •   Nov 02, 2017 09:25 GMT

Has autumn reached your parts yet? It certainly has here, and many of our little customers are now back at kindergarten or pre-school. At my kids pre-school, they go on little outings at least once per week, which I think is great. Fresh air, getting to train your little feet in rougher terrain, and just an everyday adventure that is so very rewarding. Even if it’s just to the park a block down.

Swedish newspaper Expressens section "Familjeliv & Barn"

Swedish newspaper Expressens section "Familjeliv & Barn"

News   •   Nov 01, 2017 14:29 GMT

Swedish newspaper Expressens section "Familjeliv & Barn"

Would you wear wood?

Would you wear wood?

Blog posts   •   Oct 19, 2017 08:18 BST

Do you own a Winter Beanie from Elodie Details? Then you are in fact already wearing a tree. (!)You see, the fabric we’ve developed for this great piece is a mix of 46% Cotton, 46% Modal, and 8% Spandex (for good measure). Modal is a type of fibre made by spinning cellulose extracted from beech trees. So about half of the raw material in our Winter Beanies actually comes from a tree!

The Evolution of a Stroller Bag

The Evolution of a Stroller Bag

Blog posts   •   Oct 12, 2017 15:49 BST

There’s probably no other product in Elodie Details’ range that I am more proud of. The journey that our Stroller Bags have made has been astounding, especially from my personal perspective. Did you know that the first 50 or so were sewn by me, at my kitchen table back in 2006? It was a camouflage version with pink or blue lining, very trendy at the time.

Pearl Velvet Blanket

Pearl Velvet Blanket

Blog posts   •   Oct 05, 2017 15:39 BST

10 years ago today we got a call from Wang Li, one of our great merchandisers in China. She was noticeably excited and taking fast about a new material she wanted to show us. We’d told her we were looking to develop a baby blanket for our customers that was easy in maintenance but more durable than the fleece or velour materials that dominated the market back then.

Changing Bags

Changing Bags

Blog posts   •   Sep 28, 2017 15:32 BST

Close to where I live there’s a gym. A very well-equipped gym actually. There are plenty of work out machines, classes to take in everything from mindfulness to boxersize, modern locker rooms and a great big sauna. But best of all – they offer a baby-sitting service.

Car Seat Overall

Car Seat Overall

Blog posts   •   Sep 14, 2017 14:15 BST

What is a Car Seat Overall? …and why do you need one? Well, if you’re one of the many parents who’ve invested in a pram where a car seat can clip on and off the frame, it’s definitely the thing for you.