Follow Elodie Details

Elodie Details appoints Pontus Lesse as new CEO after record setting year

Press release   •   Jan 15, 2018 06:00 GMT

Pontus Lesse, newly appointed CEO of Swedeish company Elodie Detail together with Founder and former CEO Linda Sätterström

Swedish design company Elodie Details has appointed Pontus Lesse as its new CEO. Pontus has made a name for himself in the world of Business for many years, most noticeably by spearheading the rise and growth of Unibet Group in London for several years. Founder and current CEO Linda Sätterström will continue working as Creative Director and Chairman of the Board.

- Pontus has a proven ability to transform good ideas and concepts in to truly successful organizations. I am fully confident he will be able to do great things with “my creation”. The fact that I get to concentrate on the creative side of the business, further strengthening what is already our core asset, is truly an added bonus, Linda says.

Since 2005, Linda has developed what was originally a DIY-project for a more attractive pacifier clip, in to an internationally well-known and popular brand. The mix of contemporary designed baby products and fast paced product development has gained them a strong and loyal consumer base in many countries. Their ambition is to keep re-investing, growing and increasing market shares on key export markets.

- There’s really no limit on how far an idea this unique and already successful can make it, says Pontus. It’s a privilege stepping in to a business with so many untapped opportunities and a sound business model. I see it as my task to accelerate an already fast paced success story, and to focus everyone towards the same targets and ambitions. I see the demand growing everywhere, so it’s really just a question of setting the right growth strategies.

Pontus Lesse starts his appointment in January, at the same time stepping down from his current position as Chairman of the Board for Elodie Details.


Pontus Lesse             +46(0)70 143 61 96     [email protected]
Linda Sätterström     +46(0)70 870 11 07     [email protected]

Elodie Details is a Swedish design company that creates functional and innovative baby products that live up to their motto of making "big differences for small people".

At Elodie Details we believe that the products we use in everyday baby life are more than simple necessities for an easier day. They tell us something about who we are. Personal style is not a question of age and we therefore strive to create fun and unique products that express a personality. Our mission is to elevate all those little products of everyday baby life in to the stylish accessories they all have the potential to be. From pacifiers and pacifier clips, to strollers and stroller accessories - all with a unique sense of style.

Elodie Details' products are sold on through retailers in 35 different countries on all 5 continents, from El Salvador to New Zeeland.