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Elodie Details joins the fight - Barnvagnsmarschen 2018

Press release   •   Apr 24, 2018 15:10 BST

Wa Wa Womb! - The new print is a tribute to one of the human body’s most amazing and sacred places.

Barnvagnsmarschen (literal translation: The stroller march) is a yearly manifestation in places all over Sweden, raising awareness about the heartbreakingly high number of women all over the world that do not survive their pregnancy. It aims to educate the public on the fact that every day more than 1 000 women are dying from pregnancy-related complications. A number that could be significantly reduced through international efforts such as the right to have an abortion, access to contraception, sexuality education, and educated health providers. Barnvagnsmarschen is arranged by the non-profit organisation Swedish Association for Sexuality Education (RFSU).

Every year a designer is asked to create a print for a stroller rain cover for this occasion, and 2018 this honour was given to Elodie Details. We proudly and enthusiastically accepted. The print we’ve created is called Wa Wa Woomb, and as the name suggests it’s a tribute to one of the human body’s most amazing and sacred places. 

- I wanted an artistic expression of what this manifestation is really all about, says Creative Director Linda Sätterström. A woman’s right to protect her own body and life. This is why you can probably see a clear resemblance to camouflage prints - It’s a fight! Women’s lives are so unprotected in many parts of the world and it’s just incredibly sad. So I wanted to be a bit provocative in this year’s print and include an actual womb, this beautiful and sacred thing. By using these products you can show your support for a very important cause.

- Linda Sätterström, Founder & Creative Director.

Read more about the collaboration with RFSU here.

Elodie Details is a Swedish design company that creates functional and innovative baby products that live up to their motto of making "big differences for small people".

At Elodie Details we believe that the products we use in everyday baby life are more than simple necessities for an easier day. They tell us something about who we are. Personal style is not a question of age and we therefore strive to create fun and unique products that express a personality. Our mission is to elevate all those little products of everyday baby life in to the stylish accessories they all have the potential to be. From pacifiers and pacifier clips, to strollers and stroller accessories - all with a unique sense of style.

Elodie Details' products are sold on through retailers in 35 different countries on all 5 continents, from El Salvador to New Zeeland.

Elodie Details AB, Jakobsbergsgatan 16, 111 44 Stockholm, Sweden Phone: +46 8 660 33 33 E-Mail: [email protected]

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