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"Weaves of Kindness" Elodie Details Spring/Summer 2020 Collection

Press release   •   Dec 17, 2019 12:00 GMT

Elodie Details Spring/Summer 2020.

“In a world where you can be anything, be kind.” 

Let us introduce our Spring/Summer 2020 collection — Weaves of Kindness. This little quote is a favourite of ours and we’ve kept it as a guiding star throughout the whole process of creating the collection.We believe that kindness is never wasted, and you will find it in every corner of the world. People act kindly towards each other every day. It is without a doubt our most important quality as humans. Kindness is our superpower!

Kindness creates the threads of which we weave relationships and even entire communities. Many of the fabrics in our new collection are also weaved, but of yarn-dyed threads of linen and softest cotton. We’ve been looking for an authentic texture and a sand-washed desert feeling. The earthy inspiration in the patterns emphasize this look, and we bind it together with frequent use of frays, tassels and brown leather. The colour base ranges from chocolate brown through sand and vanilla to arrive at bleached and burnt tones of blue and pink. 

The Spring/Summer Collection launches on the 31st of January 2020, online and in stores.

MEDIA KIT: Download your own media kit here for access to high resolution images, videos and product information.

Elodie Details is a Swedish company founded in 2005 by Linda Sätterström, shortly after her daughter Elodie was born. The premise was to turn everyday baby products into high-quality fashion accessories through a unique combination of utility, design and durability.

Since then, her former hobby has grown into a design company with a full range of innovative baby products that make life with children even more beautiful. And every product is designed to last – by creating durable and multifunctional items, Elodie Details wants to encourage sustainability through upcycling.

Today, Elodie Details’ products are available online at and through retailers in 45 countries on five continents.

Elodie Details AB, Jakobsbergsgatan 16, 111 44 Stockholm, Sweden Phone: +46 8 660 33 33 E-Mail: [email protected]

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