As Swedish Childrenswear brand Newbie opens its fifth concept store in London, they’ve invited a few like-minded Scandinavian brands along. In a new strategic retail partnership, Elodie Details are now a part of the new Newbie store on 110-112 Kings Road in Chelsea.
Elodie Details are very pleased with this partnership and the opportunity it gives us to introduce our style of contemporary baby products to the design conscious millennial parents that have already taken the Newbie concept to heart.
- We feel that this strategic partnership is a great fit for us as well as Newbie, says founder and Creative Director Linda Sätterström. The initial success that Newbie has had in the UK shows us that there is an increasing demand for products and concepts that offer exceptional design as well as a wide and community-driven brand experience.
The store on Kings Road will feature large parts of Elodie Details’ range of Stroller Accessories and HOME Collection.
Elodie Details is a Swedish design company that creates functional and innovative baby products that live up to their motto of making "big differences for small people".
At Elodie Details we believe that the products we use in everyday baby life are more than simple necessities for an easier day. They tell us something about who we are. Personal style is not a question of age and we therefore strive to create fun and unique products that express a personality. Our mission is to elevate all those little products of everyday baby life in to the stylish accessories they all have the potential to be. From pacifiers and pacifier clips, to strollers and stroller accessories - all with a unique sense of style.
Elodie Details' products are sold on www.elodiedetails.com through retailers in 35 different countries on all 5 continents, from El Salvador to New Zeeland.
Elodie Details AB, Jakobsbergsgatan 16, 111 44 Stockholm, Sweden Phone: +46 8 660 33 33 E-Mail: [email protected]